Introduction

You’re in the right place! In this article, we’ll share the top four actionable ways to get more brand awareness, leads, clients, and sales. But before we dive in, let’s first understand what real estate marketing is and why it’s important. Real estate marketing is the process of creating and executing a plan to promote your real estate business. The goals of your marketing campaigns may depend, which would affect the needed strategy and tactics for you to reach them. If you want to stay ahead of the competition, you need to have an effective real estate marketing strategy in place.

1. Get involved in your local community

As a real estate agent, one of your main goals is to reach as many potential buyers and sellers in your local community as possible. For this reason, having a strong brand awareness and presence is essential. Leveraging the major social networks through local groups and events on Facebook and other social platforms can help you build awareness of your business and draw in new leads.

Community marketing is all about building relationships and connections within your local community. It involves getting to know the people in your area but more importantly, them to know you and establishing yourself as a trusted resource.

The way you do marketing in a local community can be oftentimes different from marketing to a broader audience on a digital level. Here are a few tips on how to market your product or service in a local community:

Get involved in local events and festivals that are relevant to your business industry, which in your case may be real estate, giving you a better chance of gaining trust and better connections when socializing, sharing, or selling. This is also a great way to be introduced and to introduce yourself.

Make use of local print and online publications. Many local publications are always looking for new advertisers. This is a great way to get your business name and information out there to a wider audience. This could be done through local journals, flyers, posters, billboards, and more.

Make use of local social media channels. Interact with local groups, pages, and have them promote your page or posts as an advertisement.

Mailing postcards to your mailing lists. This could be a postcard about a listing that is for sale, a listing that is coming out soon, a listing that has been sold or whatever else depending on your campaign goal. Doing so may help you with gaining brand awareness and trust. There are a lot of platforms that can help with sending out postcards, such as Wise Pelican, Prospects Plus, and more.

2. Use social media content to your advantage

Real estate content marketing is a great way to reach new customers and grow brand awareness. However, it can be a bit challenging to get started and more than that to stay consistent, which is crucial for building a presence on social media. Here is a quick rundown of everything you need to get started with real estate content marketing.

Personal branding - If you're looking to boost your personal brand, posting content is a great way to do it. But with all of the different platforms and channels out there, it can be tough to know where to start. Here we'll give you some tips on how to post content for personal branding, from choosing the right platform to creating engaging content.

First, you'll need to choose a platform for your content. There is a lot to choose from but primarily Facebook and Instagram are good platforms to kick off from.

Second, after you've chosen a platform, you'll need to construct a content plan to produce posts that are interesting and engaging in a consistent manner.

Finally, this content should be related to your personal brand and should help you reach your goals. For example, if you're trying to boost your personal brand as a thought leader, your content should be educational and informative.

Real estate listings - When it comes to real estate listings, the quality of the content can make or break a sale. Potential buyers want to be well-informed about a property before making a decision.

First and foremost, your listings should be accurate. Be sure to double-check all the details before you publish anything. Inaccurate or shady listings can quickly turn off potential buyers.

Second, your listings should be concise. No one wants to read a novel about a property. Stick to the facts and include only the most relevant information that is most likely to be appealing to the reader.

Finally, your listings should also be appealing to the eye. Use high-quality photos and videos to present the property in its best light.

3. Optimize your website and listings

If you're in the business of real estate, then you know that having a strong online presence is essential to your success. After all, most people now start their home-buying journey with an internet search. That's why it's so important to make sure your website is optimized for search engines (SEO).

Search engine optimization is the process of making your website or listings more likely to be shown on search engines and viewed by potential customers. This can be done by optimizing your website or listings for specific keywords, using engaging visuals, providing detailed descriptions, adding geo-specific keywords and a whole lot more. But it's always good to start off with the basics and not to get too overwhelmed.

Keywords - There are many different ways to use keywords for SEO purposes. The most important thing is to use them in a way that is natural and makes sense for your content. Here are some tips on how to use keywords for SEO:

- Use keywords in your titles and headlines. This will help your content get found more easily by search engines.

- Use keywords throughout your content, but don't overdo it. A few strategically placed keywords will do the trick.

- Use keywords in your meta-tags and descriptions. This helps search engines to understand what your content is about and can result in higher rankings.

- Use keywords in your ALT tags. This helps search engines index your images and can even lead to higher rankings.

UI/UX - UX (user experience) and UI (user interface) are two important concepts that no doubt can affect SEO in many ways. For example, if you have a well-designed website, which would include clarity, consistency, a good content hierarchy, and more similar elements, it will be more user-friendly and easy to navigate through, which can help improve your website's ranking on search engines. In addition, a good UX and UI design can also help improve your website's click-through rate, which can again positively affect your SEO.

Site speed / load time - Page speed is one of the many factors that search engines use to rank websites. A faster website will typically rank higher than a slower website. There are many ways to increase website load time, but some of the most effective include improving server response time, optimizing code, and eliminating render-blocking resources. Additionally, using a content delivery network (CDN) can also help to reduce loading times by distributing content across servers around the world. And some of the additional solutions may be to minimize HTTP requests, using caching, minimizing file sizes, reduce server response time. There are more options for you to put some work in, but starting off, sticking to the basics is recommended.

Responsive design - A responsive website is a website that is designed to adjust its layout and content to best fit the screen size of the device it is being viewed on. This could be a desktop computer, a laptop, a tablet, or a smartphone. Responsive websites use a combination of fluid layouts, flexible images, and media queries to change the way they look and function on different devices. A responsive website can affect SEO in a few different ways. First, Google has said that they prefer responsive websites because they are easier to crawl and index. Second, responsive websites can load faster, which is also a ranking factor. Finally, responsive websites tend to have less duplicate content, which can also help with SEO.

Linking - Linking is an important part of SEO because it helps search engines to understand the relationships between different pages on your website. When you link to other pages on your site, it allows search engines to crawl and index your website more effectively.

Google My Business - Google My Business is a great way to improve your SEO and visibility for local searches. It allows you to manage your business information, images, and reviews all in one place, which makes it easy for customers to find you and learn more about your business.

Paid - Constructing a search engine ad on google can be dramatically effective if done correctly. Instead of just trying to perfect a website page for good SEO, running an ad can save you time. Instead of just hoping for your website to rank over the competition, which takes time, even after putting in all the needed SEO to work. A well-constructed ad especially after some testing and chiseling could be a great add-on.

By following these tips, you can improve your real estate agency's website's search engine ranking and ensure that you're getting seen by potential homebuyers.

4. Running ad campaigns

Utilizing ad campaigns that are targeted toward individuals interested in buying or selling a home, you can generate a list of potential customers to follow up with. Additionally, ad campaigns can help to build brand awareness for your real estate business.

Consider & set your goals - Before you begin planning your ad campaign, consider your goals for the ads. Are you looking to generate new leads? If so, how many leads would you like to achieve in what time frame? What is your estimated conversion rate? Realizing how much effort each lead will require gives you added perspective on reaching your goal number in a timely manner while making the most out of your budget. Once you know what kind of results or outcomes that you would like from using you ad, you'll be able to craft better campaigns that peak people's interests more efficiently and which raises your ROI as a result!

Choose your budget - There is no one-size-fits-all answer to this question, as the appropriate campaign budget will vary depending on factors such as the goals of the campaign, the target audience, audience size, and etc... Running A/B tests on ads can give you an idea of which ones are more likely to succeed, raising your confidence about investing in your campaign.

Define your target audience - Before you run your ad campaign, you may want to start off with researching about your audience. Some factors you may want to consider when thinking about your target audience include: Age, gender, income, location, interests, and more. There are online tools such as Facebook Audiance Insights which could be used for researching and learning more to find the audience that would fit your ad campaign best. There are a number of other online tools that could be used for your advantage when researching about your audience.

Choosing platforms - There are a variety of platforms you can use to run your ad campaigns, such as Google AdWords, Facebook Ads, Instagram Ads, and a lot more. You may use more than one platform to reach your audience across multiple channels. The best platforms for running ads will vary depending on the specific goals and objectives of the advertiser. However, some widely used platforms for running ads include Google AdWords, Facebook Ads, and LinkedIn Ads.

Structuring the ad campaign - Depending on your strategy, a basic way of structuring your campaigns would be generally starting from the campaign which holds all the general information and goals for the mission, going down the ad sets and then the ads themselves. Keep in mind it's always optional to run tests of certain attributes within the ads, ad sets or even the campaigns. Depending on the platform used for running ads and the tools, the structure may vary.

Optimize your ads - With the help of Google Analytics, Facebook Pixel, and a handful of other tools you may get with your marketing platforms, you may gain a better insight on what direction to go and how you could further optimize your ads for better performance and results.

Conclusion

Utilizing multiple marketing channels works in synergy to create more brand awareness and trust from your audience. You can do it yourself, hire a marketing firm, or use a combination of both. The most important thing is to be consistent and have a plan. If you need help getting started, reach out to us for more resources and information about our services.

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